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Understanding the Anti-Facebook Privacy Feature

By iPad Pete 10 Comments

Do you have a Facebook account that you access with your iPhone or iPad? If so, there’s a new feature coming soon from Apple that’s designed to prevent the giant social network from tracking your behavior.

Is this move really in the best interest in your privacy… Or, is this just two tech-giants fighting over control of advertising dollars?

A new version of iOS 14 is slated to be released in 2021, with an innovative privacy option.

It’s no secret that in exchange for a free Facebook account, people give the company access to information about what they like and dislike. Facebook also monitors connections between you and other users to detect patterns of behavior. This is all used to create profiles so Facebook can target advertisements more effectively.

Some Facebook/iPhone users will be happy to get ads that are more precisely aimed at their interests since it cuts out advertisement clutter for things they’re not interested in. For those who would rather keep their interests secret from companies, opting out of tracking is the way to go.

According to Forbes, Apple delayed rolling out its new anti-tracking feature because of complaints from tech companies like Facebook in 2019. But now, the company has confirmed it will offer App Tracking Transparency (ATT) sometime next year (the exact date is yet to be determined, so stay tuned).

Today, advertisers rely on a unique code called an Identifier for Advertisers. But with App Tracking Transparency enabled, websites and apps will no longer be able to track your activities unless you explicitly opt-in.

Otherwise, it’s a trivial matter for a big advertiser to see how its promotional campaigns are working on people like you.

For example, you view a post on Facebook that mentions a new kitchen gadget. As you look at reviews or articles about the device, companies can deliver personalized ads to your feed, such as for a competing manufacturer.

Once you activate App Tracking Transparency, companies will lose permission to track you across the Internet. The benefit to you is you can take control of protecting your privacy. On the other hand, advertisers will feel like they are missing out because it will be harder to figure out who is responding to advertisements and why.

So you’ll probably see a lot more generic ads cluttering your screen for things like insurance, phone services, and cars. And fewer ads targeted at your passions for Competitive Knitting and Russian Nested Doll Collecting.

Related Posts:

  1. iPhone’s Privacy vs Facebook Apple takes privacy seriously, and while its drive for increased user protection gives users control of their data, it may have unforeseen consequences on a wide range of businesses. Beginning...
  2. Is Facebook Really Listening? New Privacy Changes. Facebook is about to make some big changes to user profiles. Starting December 1st, the fields for religious views, political views, addresses, and “Interested in” will be removed from user...
  3. Facebook Warning: These Apps are Stealing Passwords – Are You Affected? Meta has notified around a million users that they may have been put at risk by over 400 malicious apps that steal your Facebook password. The notifications aim to inform...
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Filed Under: Features, Tech News

Comments

  1. David Pentrack says

    at

    We need this.. thanks Apple

    Reply
    • R D Mutz says

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      Now is NOG too Soon… before Christmas & the New Year.

      APPLE…. BRING IT!

      Reply
    • ellen ercegovich says

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      Thank you. Can’t wait!

      Reply
  2. Mwill says

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    Thank little baby Jesus!

    Reply
  3. Patricia says

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    Sounds like a great idea. Tired of when I just browse something then it’s on Facebook almost immediately.

    Reply
  4. Connie Almueti says

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    How do we activate this App Tracking Transparency?

    Reply
  5. Patricia Sherron says

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    Sounds good to me!

    Reply
  6. Brenda says

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    I am tired of big tech tracking my every move and censoring my texts and social media. I will gladly take my privacy back.

    Reply
  7. George Haynes says

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    Thank you it is s about time. For example, I installed an App on my phone and on 5 minutes I was getting all kinds of stuff on Facebook about things I have no interest in.

    Reply
  8. Robert E. Handley says

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    Well if it increases generic advertising it will be worse then the target advertising. I can live with what we have now.

    Reply

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