According to a recent report, tech mogul Elon Musk is introducing a new rule that requires businesses and brands on the platform to shell out $1,000 each month for a gold checkmark.
This means that if you’re looking for credibility and visibility on Twitter, there’s now an additional cost associated.
In this blog post, we’ll take a closer look at what this new Twitter rule means for its users.
The Cost of Authenticity
Elon Musk is still trying to figure out how to make money from Twitter and get his investment back.
The latest strategy is to target businesses and their brands on Twitter.
Well-known businesses now have a golden checkmark to show that they are a trusted brand subscribers of Twitter Blue. This is different from the blue checkmarks, which is available to everyone.
Twitter deemed the business authentic and thus graced it with its coveted gold checkmark.
However, according to a report from The Information, brands will now have to pay $1,000 a month if they want to keep their golden checkmark.
Twitter’s New Gold Checkmark Rule
Matt Navarra, an expert on social media, shared a screenshot of an email that appears to be from Twitter. The email says that Twitter will start charging people a monthly fee to keep their gold checkmark status.
Furthermore, for an additional $50 a month, businesses can receive verification of their affiliate accounts, which means they are affiliated with a gold checkmark brand.
Twitter will start charging businesses to have a gold checkmark next to their name like they do with people who pay $8 monthly for Twitter Blue.
Monthly subscribers will see fewer ads. Also, their replies will be ranked higher than non-subscribers.
Elon’s Plan Moving Forward
Musk recently suggested an incentive program for creators who subscribe to Twitter Blue. Musk tweeted, “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads. To be eligible, the account must be a subscriber to Twitter Blue Verified.”
Some people on Twitter who are famous still have a blue checkmark. But, but according to Musk, they will lose it soon if they don’t pay for Twitter Blue.
Musk tweeted, “Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so it will sunset in a few months.”
Elon Musk’s new rule requiring businesses and brands to pay $1000 monthly for a gold checkmark shows his desperation to make Twitter profitable.
Whether or not this strategy will be successful is still up in the air, but it definitely shows that Musk is willing to do whatever he can to increase revenue.
For those with large followings, investing the $1000 may be worth it if the revenue-sharing program is lucrative enough.
But for smaller businesses, this could be a complete waste of money.
Only time will tell if this move proves advantageous or detrimental for Twitter and its paying subscribers.
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