Hey… they can’t all be winners. Apple is a company that has been innovating for decades, so it’s bound to have a loser once in a while.
The iPhone 12 mini is the smallest and most unpopular version of the iPhone12. Its size is one of the biggest reasons for its poor sales, as iPhones are currently trending towards larger sizes.
Apple recently shifted most of its iPhone manufacturing capability from the iPhone Mini to the far more popular iPhone 12 Pro. A recent report also claims that Apple may completely cease production of the iPhone 12 Mini.
The primary differences between the iPhone 12 and iPhone 12 Mini are the display size and battery capacity. The iPhone 12 has a 6.1-inch display, while the iPhone 12 mini has a 5.4 inch display. The iPhone 12 Mini also has a slightly lower resolution and higher pixel density. The battery for the iPhone 12 and iPhone 12 Pro’s has a capacity of 10.78 watt-hours (Wh), or about 2,815 milliamp-hours (mAh). In comparison, iPhone 12 Mini’s battery has 8.57 Wh, or 2,227 mAh.
A report by Counterpoint Research shows that the iPhone 12 Mini only accounted for five percent of iPhone sales during the first half of January 2020 in the United States. In February 2021, JP Morgan analyst William Yang stated that the weak demand for the iPhone 12 mini could cause Apple to halt production entirely by the second quarter of 2021. Apple would then sell its existing units, after which the iPhone 12 mini would be unavailable to consumers.
In contrast, overall sales of the iPhone 12 have been extremely strong. Apple reported in its quarterly earnings for Q4 2020 that it earned $65.6 billion in revenue for its iPhone line, which is a new quarterly record for the company. However, Apple didn’t break down its sales figures for the iPhone by individual model.
Apple’s best-selling iPhones are also the ones with the biggest display area. The iPhone 12 Pro Max is the largest version ever at 6.7 inches and had the strongest launch of any iPhone in years. In addition, the iPhone 12 Pro is also a large model and one of Apple’s top sellers. The trend towards larger display areas is primarily due to the fact that iPhone owners are finding more ways to use them, including watching videos, playing games, and shopping. A larger display makes all these activities more enjoyable, which is why smaller models like the iPhone Mini will continue to experience low sales.
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