Hey… they can’t all be winners. Apple is a company that has been innovating for decades, so it’s bound to have a loser once in a while.
The iPhone 12 mini is the smallest and most unpopular version of the iPhone12. Its size is one of the biggest reasons for its poor sales, as iPhones are currently trending towards larger sizes.
Apple recently shifted most of its iPhone manufacturing capability from the iPhone Mini to the far more popular iPhone 12 Pro. A recent report also claims that Apple may completely cease production of the iPhone 12 Mini.
Overview
The primary differences between the iPhone 12 and iPhone 12 Mini are the display size and battery capacity. The iPhone 12 has a 6.1-inch display, while the iPhone 12 mini has a 5.4 inch display. The iPhone 12 Mini also has a slightly lower resolution and higher pixel density. The battery for the iPhone 12 and iPhone 12 Pro’s has a capacity of 10.78 watt-hours (Wh), or about 2,815 milliamp-hours (mAh). In comparison, iPhone 12 Mini’s battery has 8.57 Wh, or 2,227 mAh.
Poor Sales
A report by Counterpoint Research shows that the iPhone 12 Mini only accounted for five percent of iPhone sales during the first half of January 2020 in the United States. In February 2021, JP Morgan analyst William Yang stated that the weak demand for the iPhone 12 mini could cause Apple to halt production entirely by the second quarter of 2021. Apple would then sell its existing units, after which the iPhone 12 mini would be unavailable to consumers.
In contrast, overall sales of the iPhone 12 have been extremely strong. Apple reported in its quarterly earnings for Q4 2020 that it earned $65.6 billion in revenue for its iPhone line, which is a new quarterly record for the company. However, Apple didn’t break down its sales figures for the iPhone by individual model.
Analysis
Apple’s best-selling iPhones are also the ones with the biggest display area. The iPhone 12 Pro Max is the largest version ever at 6.7 inches and had the strongest launch of any iPhone in years. In addition, the iPhone 12 Pro is also a large model and one of Apple’s top sellers. The trend towards larger display areas is primarily due to the fact that iPhone owners are finding more ways to use them, including watching videos, playing games, and shopping. A larger display makes all these activities more enjoyable, which is why smaller models like the iPhone Mini will continue to experience low sales.
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I love my Mini because it fits my hands
Exactly! I wouldn’t ever want a bigger phone!
My husband has the next size up… a 12… and every time I have it in hand I mention how big and heavy it is!
Can’t imagine having that in my pocket!
I LOVE my Mini!!
I love the mini because of its size!!
Thanks for the information. Looking for a new i-phone. Have the i-phone 11 and am extremely disappointed. Have tried to have it fixed with tech support, have returned it and received a new one, same problem no one can fix…will not send notification when a text is received. Have missed too many texts. Ready to throw the phone away. Am leery of buying another I-Phone.
Excellent reporting
I prefer the mini because it is easier to Cary in my pocket . The display is fine for me
I opted for the iPhone12 Mini because of its size. I’m 5’2” and this phone fits my hand size better. The other sizes are just huge not only in my hand but covers half my entire face when I talk.
me, too!
Thank you for the information. I was thinking of getting a 12 mini. Now I’m not so sure?????
I chose and waited on my mini and I love it. The screen is actually slightly larger than my previous iphone and the physical size is great for me to carry as I carry it in my front jeans pocket or side jacket pocket. Battery has not been a problem as I usually am near a charger and it charges quickly. Don’t discard this option just because it is the most popular. The larger sizes were making me look at older phones before I discovered the mini was coming. Kate
YES on the mini for all those reasons! I have small hands with Osteoarthritis!
My husband still uses an iPhone 5 because it fits in his jeans pockets better than the bigger ones. I hope they don’t get rid of it!
We females prefer a smaller one for us to carry in our pocketbooks.
That’s a shame. I love this mini. Why. Why do companies get rid of things that people want and love. We All don’t need or want those big phones they are not practical for little people. I. M not a big person. The big phones are too cumbersome!!!! I got the new. Last week.
I have the iPhone SE and I love the small size. I bought if for the small size so it would fit in my pocket. It takes great pictures. I have no complaints about this small size. Please don’t do away with the small iPhone.
I have a question about RoboKiller. How to get rid of it???
I have a Iphone SE I love it because of the size and the home button. Everyone does not want a huge phone.
If I were buying a new phone I would definitely want the mini version. It would fit my hand better, fit in my pocket ( a must) and still do all I need a phone to do. Thank you for your emails.
I’ll rush out to get the mini immediately. Everything else is way too big for my hands!