Apple’s ‘Shot on iPhone Challenge’ Has Begun

Even the smallest objects can appear larger than life with Macro Photography.

Apple is showcasing the camera upgrades on the iPhone 13 Pro and 13 Pro Max by running a macro photography contest. Users can capture sharp, stunning images with a minimum focus distance of 2cm!
Here are the details:

What

The Shot on iPhone Challenge will demonstrate how the iPhone’s most advanced camera system can capture images from just 2 centimeters away. This event will place focus on the impressive capabilities of the new cameras in the top-tier iPhone 13s and provide bragging rights for the winners.

When

The contest began on January 25^th and will end at 11:59 p.m. PST on February 16^th with the winners being announced in April.

How

The photo submissions can be raw or edited and there doesn’t seem to be a limit to the number of photos you can submit for consideration. Just make sure to submit the photos properly to ensure they can be reviewed. And remember, this is all about macro photography so get up close and personal with those shots!

To submit your photos using social media, use these hashtags…

For Instagram and Twitter: #ShotOniPhone and #iPhoneMacroChallenge
For Weibo: #ShotOniPhone# and #iPhoneMacroChallenge#

If you don’t have access to those apps, you can submit via email at [email protected].
Be sure to use Apple’s file format for labeling, firstname_lastname_macro_iPhonemodel.  And the subject line to use is, “Shot on iPhone Macro Challenge Submission.”

For any submission, you need to include which iPhone model you used, either in the photo caption or in the body of the email. Properly submitted photos will be reviewed by Apple and a panel of expert judges who will select only 10 winners. 

Prize

Aside from earning bragging rights when your photograph will be chosen…

The winners of the Challenge will have their work featured in the Apple Newsroom Gallery and across Apple’s official accounts, including Instagram. 

There is also the possibility of the photographs being featured in ad campaigns or other Apple exhibitions. If that happens, the artists will be paid an unspecified licensing fee to have their work used. 

Tips

Apple has some tips for users to create winning macro photos. 

• Make sure to get close to your subject—you can get as close as 2 centimeters (about an inch) away.
• Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
• Tap an area in the viewfinder to set a specific focus point.
• Shoot at .5x to capture an Ultra-Wide field of view or try shooting at 1x for tighter framing—iPhone will automatically switch cameras as you get close while maintaining the 1x framing.

Macro photography can turn everyday objects into works of art. So, no need to wait for the perfect lighting or location, just start taking photos. Can’t wait to see your photo in the Top 10!

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